Month: April 2018
Is radio still relevant today? Absolutely. One of the age-old mainstays of advertising, radio has controlled a significant portion of the market in the United States since 1922. In the near-century since the start of paid radio ads, the industry has maintained a stronghold in the world of media, connecting listeners around the world with music, […]
Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. There are three big variables you want to control when scheduling radio ads: reach, frequency, and consistency. I’m going to touch on […]
Diversity is core to what makes cities great. In the ideal, people of different backgrounds and perspectives live side by side, creating new businesses, solving big problems and enjoying one another’s cultures and traditions. Among major American cities, Boston has long had the reputation of being a White city. But this has changed rapidly in […]
Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in targeting audiences vs. other conventional advertising methods like print or television. RADIO DEMOGRAPHICS BY STATION “I take full responsibility for the decision […]
-
Pages
