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Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. There are three big variables you want to control when scheduling radio ads: reach, frequency, and consistency. I’m going to touch on […]
Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in targeting audiences vs. other conventional advertising methods like print or television. RADIO DEMOGRAPHICS BY STATION “I take full responsibility for the decision […]
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