Music themes
Is radio still relevant today? Absolutely. One of the age-old mainstays of advertising, radio has controlled a significant portion of the market in the United States since 1922. In the near-century since the start of paid radio ads, the industry has maintained a stronghold in the world of media, connecting listeners around the world with music, […]
Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers. There are three big variables you want to control when scheduling radio ads: reach, frequency, and consistency. I’m going to touch on […]
Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in targeting audiences vs. other conventional advertising methods like print or television. RADIO DEMOGRAPHICS BY STATION “I take full responsibility for the decision […]
The public service broadcaster is selling off its catalogue in June. Radio France has revealed details of over 8,000 vinyl records set to be sold at a public auction. The records are all double copies of music from the station’s 1.6 million-strong collection. Organised across 10 categories, the records span French pop from Serge Gainsbourg, […]
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